I haven’t been this nervous in a looong time. Right now, my brain is stuck on an unholy rollercoaster of fear, excitement, and an unsettling pit in my stomach. Meanwhile, my well-meaning friend just goes:
"Irina. Relax."
Oh, sure. RELAX. Great idea. Except—HOW?
How do I relax when ReadySetGreen Fit is going live, and this is the biggest, boldest, and most unhinged leap I’ve taken in the past 6 months?
How do I relax when I’ve poured my days, nights, sweat, tears, and questionable amounts of coffee into building a platform that actually gives a d*mn?
How, when my inner Climate Karen is standing over my shoulder, judging every unsustainable decision made by humanity in the last century?
But hey, Irina, relax. Not happening. Because here’s the thing: this should make you nervous too.
What if I told you your shopping habits were a climate crime?
Alright, I’m just going to say it—we have been scammed. Lied to. Bamboozled. Sold a fantasy wrapped in "eco-friendly" packaging that is, surprise surprise, not actually eco-friendly. We’ve been guilt-tripped into buying “sustainable” products that are just as bad for the planet as the ones we’re replacing. And meanwhile, the same brands that scream ‘WE CARE ABOUT THE PLANET’ are still pumping out fast fashion landfill disasters at record speed.
That’s why ReadySetGreen Fit isn’t just another shop. It’s a war against mediocrity. It’s a hard pass on the "meh" products that pretend to be sustainable but really aren’t. It’s for people who are done with the BS and ready to support brands that actually walk the sustainability talk—no fluff, no lies, just real solutions for people who give a d*mn.
Meet the Current RSG Brands That Are Actually Doing the Work:
📍 8000Kicks – Sneakers, backpacks, and accessories made from industrial hemp—the most durable and sustainable fiber out there. Waterproof, biodegradable, AND their entire supply chain is CO2 neutral. Your old sneakers could never.
📍 hejhej-mats – Closed-loop yoga props made from 100% recycled materials. No waste. No "recyclable but not actually recyclable" nonsense. Just mats and accessories that start sustainable and end sustainable. Revolutionary, I know.
📍 Nelo Kayaks x Enaleia – Kayaks made from 70% trackable, recycled ocean plastic. Oh, and they also repurpose excess carbon fiber from boating construction into backpacks. Because clearly, some people actually care about cleaning up the mess we’ve made.
📍 Earthbound™ Eco Sneakers (B Corp) – Shoes made from materials like hemp, kenaf, cork, corn, jute, eucalyptus, rubber tree, and wool. 65% lower CO2 emissions than the industry average. So yeah, your next step could be a whole lot lighter.
📍 NAE Vegan Shoes – Vegan footwear crafted from recycled polyester, pineapple waste, apple leather (yes, we’re at that level of innovation now), cork, and organic cotton. And every order comes in 100% recyclable packaging—because what’s the point of a sustainable shoe in a plastic-coated box?
📍 The Captain Socks – Socks, sneakers, and caps made from waste like recycled polyester or rPET and Uppeal™ (fibers derived from apple waste). Every single purchase comes with a clear, measurable carbon footprint comparison, so you’ll know exactly how much better your choice is for the planet. Accountability? Love to see it.
Dutchies, Mark Your Calendars. February 1st. It’s Happening.
No more excuses. No more greenwashed nonsense. No more settling for products that are “less bad” instead of actually good. ReadySetGreen Fit is here to make sustainability second nature. To give you options that don’t make your inner Climate Karen weep. To change the way we shop—because the planet? She’s not asking. She’s demanding.
So yeah. Be nervous. Be unsettled. Because what you do next actually matters.
#TeamClimateKaren is waiting. Are you in?
P.S. If you don’t want to miss this, you might want to start stalking us now on Instagram.
